" Master strategic marketing concepts and tools to address brand communication in a digital world "
This Specialization investigates a few parts of the new computerized showcasing environment, including themes, for example, advanced promoting examination, website improvement, online networking advertising, and 3D Printing. When you finish the Digital Marketing Specialization you will have a wealthier comprehension of the establishments of the new advanced showcasing scene and gain another arrangement of stories, ideas, and apparatuses to help you carefully make, convey, advance and value items and administrations.
In 2016, this was one of the main 10 specializations as far as enlistments. INC Magazine appraised the principal course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. What's more, this course was additionally positioned in the main five courses over various MOOC suppliers. At long last, the Digital Marketing Certificate was the top desired testament on Coursera in 2015.
This Specialization is a piece of the University of Illinois Masters of Business Administration degree program, the iMBA. Take in more about the induction into the program here.
COURSE - 1 :
About the Course :
This course analyzes how advanced apparatuses, for example, the Internet, cell phones, and 3D printing, are reforming the universe of showcasing by moving the adjust of force from firms to buyers. Promoting in a Digital World is a standout amongst the most famous courses on Coursera and has pulled in more than 100,000 Learners. As indicated by Class-Central.com , this course is likewise the most elevated appraised online business course on the planet. NC Magazine evaluated this course as one of The 10 Hottest Online Classes for Professionals in 2015.
This course is a piece of the iMBA offered by the University of Illinois, an adaptable, completely certify online MBA at a staggeringly focused cost. For more data, please observe the Resource page in this course and onlinemba.illinois.edu.
WEEK 1 :
Course Overview and Digital Tools for Developing Innovative New Products
In this module, you will get comfortable with the course, your educator, your schoolmates, and our learning surroundings. At that point, you will figure out how new computerized instruments are empowering clients to play a more dynamic part in creating and marking the items they expend.
Perusing · Learner Stories
Video · Welcome to Marketing in a Digital World
Perusing · Syllabus
Perusing · About the Discussion Forums
Video · What is Marketing?
Perusing · Glossary
Perusing · Brand Descriptions
Perusing · Social Media
Perusing · Getting to Know Your Classmates
Rehearse Quiz · Orientation Quiz
Perusing · Module 1 Overview
Perusing · Module 1 Readings
Video · Basic Concept: Product
Video · View from the Quad: Offering Product Ideas
Rehearse Quiz · Module 1 Basic Concept Practice Quiz
Video · Digital Concept: Co-Creation, Part 1
Video · Digital Concept: Co-Creation, Part 2
Video · Digital Concept: Co-Creation, Part 3
Perusing · Optional Resources for Local Motors Case
Video · Case Study Intro: Local Motors
Peer Review · Case Discussion: Local Motors
Video · Case Study Summary: Local Motors
Video · Digital Concept: Doppelgänger Brands, Part 1
Video · Digital Concept: Doppelgänger Brands, Part 2
Rehearse Peer Review · OPTIONAL: Doppelgänger Brand Image Activity
Rehearse Quiz · Module 1 Digital Concepts Practice Quiz
Video · Exercise: MyStarbucksIdea.com
Peer Review · My Starbucks Idea Exercise
Video · Campus Spotlight: John Rogers
Perusing · Professor John A. Rogers
Test · Digital Tools for Developing Innovative New Products Quiz
WEEK 2 :
Computerized Tools for Persuading Customers to Buy Your Products
How are items advanced in our computerized world? In this module, you figure out how new advanced instruments are empowering clients to play a more dynamic part in limited time exercises.
Perusing · Module 2 Overview
Perusing · Module 2 Readings
Video · Basic Concept: Promotion
Video · View from the Quad: Promotion
Rehearse Quiz · Module 2 Basic Concept Practice Quiz
Video · Digital Concept: Authenticity, Part 1
Video · Digital Concept: Authenticity, Part 2
Perusing · Optional Resources for Pepsi Refresh Case
Video · Case Study Intro: Pepsi Refresh
Peer Review · Case Discussion: Pepsi Refresh
Video · Case Study Summary: Pepsi Refresh
Video · Digital Concept: User Generated Content, Part 1
Video · Digital Concept: User Generated Content, Part 2
Rehearse Quiz · Module 2 Digital Concepts Practice Quiz
Video · Exercise: Wikipedia.org
Peer Review · Wikipedia Exercise
Video · Campus Spotlight: Alan Craig
Perusing · Professor Alan Craig
Test · Digital Tools for Persuading Customers to Buy Your Products Quiz
WEEK 3 :
Computerized Tools for Effectively Distributing Your Products
How are items being set and disseminated in our advanced world? In this module, you figure out how new advanced apparatuses are drastically modifying the dissemination of items and altering the retail scene.
Perusing · Module 3 Overview
Perusing · Module 3 Readings
Video · Basic Concept: Placement
Video · View from the Quad: Placement
Hone Quiz · Module 3 Basic Concept Practice Quiz
Video · Digital Concept: New Retail, Part 1
Video · Digital Concept: New Retail, Part 2
Perusing · Optional Resources for Threadless Case
Video · Case Study Intro: Threadless
Peer Review · Case Discussion: Threadless
Video · Case Study Summary: Threadless
Video · Digital Concept: 3D Printing, Part 1
Video · Digital Concept: 3D Printing, Part 2
Hone Quiz · Module 3 Digital Concepts Practice Quiz
Video · Exercise: Thingiverse.com
Peer Review · Thingiverse Exercise
Video · Thingiverse Exercise Follow-Up
Perusing · OPTIONAL: Try out a 3D Printer
Video · OPTIONAL: Video Demonstration of Printing at 3D Hubs
Video · Campus Spotlight: Travis Ross
Perusing · Travis Ross
Test · Digital Tools for Effectively Distributing Your Products Quiz
WEEK 4 :
Computerized Tools at Setting the Right Costs for Your Products
How are items evaluated in our computerized world? In this module, you will figure out how new advanced apparatuses are empowering clients to play a more dynamic part in both assessing and setting the costs they pay for the items they purchase.
Perusing · Module 4 Overview
Perusing · Module 4 Readings
Video · Basic Concept: Price
Video · View from the Quad: Price
Rehearse Quiz · Module 4 Basic Concept Practice Quiz
Video · Digital Concept: Pay What You Want, Part 1
Video · Digital Concept: Pay What You Want, Part 2
Perusing · Optional Resources for Radiohead Case
Video · Case Study Intro: Radiohead
Peer Review · Case Discussion: Radiohead
Video · Case Study Summary: Radiohead
Video · Radiohead Case Study Follow-Up
Video · Digital Concept: Price Comparison Tools, Part 1
Video · Digital Concept: Price Comparison Tools, Part 2
Hone Quiz · Module 4 Digital Concepts Practice Quiz
Video · Exercise: RedLaser.com
Peer Review · RedLaser Exercise
Video · Campus Spotlight: Hari Sundaram
Perusing · Professor Hari Sundaram
Test · Digital Tools at Setting the Right Costs for Your Products Quiz
Video · Marketing in a Digital World Conclusion .
COURSE - 2 :
Digital Analytics for Marketing Professionals: Marketing Analytics in Theory :
About the Course
Take in the basic hypothesis and procedure behind showcasing investigation that gives advertisers the establishment expected to apply information examination to true difficulties they stand up to day by day in their expert lives.
This course is a piece of the iMBA offered by the University of Illinois, an adaptable, completely authorize online MBA at an inconceivably aggressive cost. For more data, please observe the Resource page in this course and onlinemba.illinois.edu.
WEEK 1 :
Course Overview and Digital Influence on Marketing
In this module, you will get comfortable with the course, your teacher, your colleagues, and the learning environment. The introduction likewise helps you get the specialized aptitudes required for the course. At that point you will take in the short history of advanced innovation improvements in four ages and the three-stage advertising model.
Video · Welcome to Marketing Analytics in Theory
Perusing · Syllabus
Perusing · About the Discussion Forums
Perusing · About the Rubric for Peer Assessment
Perusing · Glossary
Perusing · Brand Descriptions
Perusing · Social Media
Perusing · Getting to Know Your Classmates
Hone Quiz · Orientation Quiz
Perusing · Module 1 Overview
Perusing · Module 1 Readings
Video · Lesson 1: The Day The Geeks Took Over, Part 1
Video · Lesson 1: The Day The Geeks Took Over, Part 2
Hone Quiz · Lesson 1 Practice Quiz
Test · Module 1 Quiz
Peer Review · Module 1 Peer Assessment
Other · Module 1 Discussion
WEEK 2 :
Essentials of Web Analytics
In this module, you will take in the essential ideas of advertising investigation which incorporates assortment of showcasing examination apparatuses and various sorts of brand issues.
Perusing · Module 2 Overview
Perusing · Module 2 Readings
Video · Lesson 2: The Basics Of Web Analytics, Part 1
Video · Lesson 2: The Basics Of Web Analytics, Part 2
Hone Quiz · Lesson 2 Practice Quiz
Video · Lesson 3: An Introduction To Web Analytics Tools, Part 1
Video · Lesson 3: An Introduction To Web Analytics Tools, Part 2
Hone Quiz · Lesson 3 Practice Quiz
Test · Module 2 Quiz
Peer Review · Module 2 Peer Assessment
Other · Module 2 Discussion
WEEK 3 :
Essential Analytics Techniques and the Data
In this module, you will build up a profound comprehension of purchasers, their web communications with brands, and diverse examination instruments to gauge those collaborations.
Perusing · Module 3 Overview
Perusing · Module 3 Readings
Video · Lesson 4: Where It All Begins, Part 1
Video · Lesson 4: Where It All Begins, Part 2
Hone Quiz · Lesson 4 Practice Quiz
Video · Lesson 5: The Consumer–Brand Relationship, Part 1
Video · Lesson 5: The Consumer–Brand Relationship, Part 2
Hone Quiz · Lesson 5 Practice Quiz
Test · Module 3 Quiz
Peer Review · Module 3 Peer Assessment
Other · Module 3 Discussion
WEEK 4 :
Guarantee and Pitfalls of Digital Data
In this module, you will build up a top to bottom comprehension of New Media information and get to be distinctly prepared to portray the general showcasing investigation process and difficulties.
Perusing · Module 4 Overview
Perusing · Module 4 Readings
Video · Lesson 6: Data, Data, Everywhere, Part 1
Video · Lesson 6: Data, Data, Everywhere, Part 2
Rehearse Quiz · Lesson 6 Practice Quiz
Video · Lesson 7: New Media – New Data, New Opportunities, New Dangers, Part 1
Video · Lesson 7: New Media – New Data, New Opportunities, New Dangers, Part 2
Rehearse Quiz · Lesson 7 Practice Quiz
Test · Module 4 Quiz
Peer Review · Module 4 Peer Assessment .
COURSE - 3 :
Advanced Analytics for Marketing Professionals: Marketing Analytics in Practice :
About the Course
This course expands on the hypothesis and establishments of advertising examination and spotlights on viable application by demystifying the utilization of information in promoting and helping you understand the force of picturing information with sly utilization of numbers found in the computerized space.
This course is a piece of the iMBA offered by the University of Illinois, an adaptable, completely certify online MBA at a unimaginably focused cost. For more data, please observe the Resource page in this course and onlinemba.illinois.edu.
WEEK 1 :
Course Overview and Marketing Analytics Process
In this module, you will get comfortable with the course, your teacher, your schoolmates, and our learning surroundings. The introduction additionally helps you acquire the specialized abilities required for the course. Lesson 1 will lay out the Marketing Analysis Process (MAP), a well ordered method for directing careful and sagacious computerized information examinations. Every progression of MAP will be presented with key exercises.
Video · Welcome to Marketing Analytics in Practice
Perusing · Syllabus
Perusing · About the Discussion Forums
Perusing · About the Rubric for Peer Assessment
Perusing · Glossary
Perusing · Brand Descriptions
Perusing · Social Media
Perusing · Getting to Know Your Classmates
Rehearse Quiz · Orientation Quiz
Perusing · Module 1 Overview
Perusing · Module 1 Readings
Video · Lesson 1: Following the MAP, Part 1
Video · Lesson 1: Following the MAP, Part 2
Rehearse Quiz · Lesson 1 Practice Quiz
Test · Module 1 Quiz
Peer Review · Module 1 Peer Review
Other · Module 1 Discussion
WEEK 2 :
Information Collection
In this module, you will take in the means of the Marketing Analytics Process, unstructured information, three essential strategies for gathering electronic information and apparatuses investigation can use to gather, store, and break down information. Therefore of these exercises, you will learn broadly about making arrangements for and gathering information for your investigation ventures.
Perusing · Module 2 Overview
Perusing · Module 2 Readings
Video · Lesson 2: Preparing for the Analysis Journey, Part 1
Video · Lesson 2: Preparing for the Analysis Journey, Part 2
Hone Quiz · Lesson 2 Practice Quiz
Video · Lesson 3: Data Collection Part I: Unstructured Data
Video · Comments by Prof Rhiannon Clifton
Rehearse Quiz · Lesson 3 Practice Quiz
Test · Module 2 Quiz
Peer Review · Module 2 Peer Review
Other · Module 2 Discussion
WEEK 3 :
Information Analysis
In this module, you will find out about information accumulation, information survey, information predispositions, and information administration apparatuses. Therefore of this current module's exercises, you will have a top to bottom comprehension of organized information and know how to guarantee your information is without mistake and prepared for examination.
Perusing · Module 3 Overview
Perusing · Module 3 Readings
Video · Lesson 4: Data Collection Part II: Structured Data
Rehearse Quiz · Lesson 4 Practice Quiz
Video · Lesson 5: Data Management in Practice, Part 1
Video · Lesson 5: Data Management in Practice, Part 2
Hone Quiz · Lesson 5 Practice Quiz
Test · Module 3 Quiz
Peer Review · Module 3 Peer Review
Other · Module 3 Discussion
WEEK 4 :
Information Visualization
In this module, you will figure out how to cajole experiences from information that can be utilized to direct promoting choices and the successful correspondence of information bits of knowledge to partners. Accordingly of this present module's exercises, you will pick up hands-on involvement in information examination and figure out how to make more significant presentations and information perceptions.
Perusing · Module 4 Overview
Perusing · Module 4 Readings
Video · Lesson 6: Insights from Digital Data
Rehearse Quiz · Lesson 6 Practice Quiz
Video · Lesson 7: Pictures You See with Your Brain and Feel with Your Heart, Part 1
Video · Lesson 7: Pictures You See with Your Brain and Feel with Your Heart, Part 2
Rehearse Quiz · Lesson 7 Practice Quiz
Test · Module 4 Quiz
Peer Review · Module 4 Peer Review
Other · Module 4 Discussion .
COURSE - 4 :
Advanced Marketing Channels: The Landscape :
About the Course
Take in the part of advanced diverts in an incorporated promoting effort and why you require a computerized system. Collaborate with the substance and get notification from industry specialists welcomed to join the course.
This course is a piece of the iMBA offered by the University of Illinois, an adaptable, completely authorize online MBA at an extraordinarily aggressive cost. For more data, please observe the Resource page in this course and onlinemba.illinois.edu.
WEEK 1 :
Course Overview and Digital and Content Marketing Strategy
In this module, you will get comfortable with the course, your teacher, your colleagues, and our learning surroundings. The introduction likewise helps you acquire the specialized aptitudes required for the course.
Video · Welcome to Digital Marketing Channels: The Landscape
Perusing · Syllabus
Perusing · About the Discussion Forums
Perusing · Glossary
Perusing · Brand Descriptions
Perusing · About the Rubric for Peer Assessment
Perusing · Social Media
Perusing · Getting to Know Your Classmates
Rehearse Quiz · Orientation Quiz
Perusing · Module 1 Overview
Perusing · Module 1 Readings
Video · 1-1.1 Lesson Objectives
Video · 1-1.2 What is Digital Marketing?
Video · 1-1.3 Traditional Marketing Concepts and Strategy
Video · 1-1.4 Crafting Your Marketing Strategy
Video · 1-1.5 What We've Learned
Hone Quiz · Lesson 1-1 Practice Quiz
Video · 1-2.1 Lesson Objectives
Video · 1-2.2 What Is Content Marketing?
Video · 1-2.3 What We've Learned
Hone Quiz · Lesson 1-2 Practice Quiz
Video · Module 1 Review
Peer Review · Module 1 Peer Assessment
Test · Module 1 Quiz
WEEK 2 :
Consolidating Traditional and Digital Media
You will find out about the advertising channel scene, which will cover both customary and advanced channels, and investigate computerized media channels and their advantages and disadvantages.
Perusing · Module 2 Overview
Perusing · Module 2 Readings
Video · 2-1.1 Lesson Objectives
Video · 2-1.2 Advertising Spending Across Media
Video · 2-1.3 Television
Video · 2-1.4 Radio
Video · 2-1.5 Out-of-Home
Video · 2-1.6 Print
Video · 2-1.7 Digital Channels: Overview
Video · 2-1.8 What We've Learned
Hone Quiz · Lesson 2-1 Practice Quiz
Video · 2-2.1 Lesson Objectives
Video · 2-2.2 Converging Media, Fragmenting Audiences
Video · 2-2.3 What We've Learned
Hone Quiz · Lesson 2-2 Practice Quiz
Video · Module 2 Review
Peer Review · Module 2 Peer Assessment
Test · Module 2 Quiz
WEEK 3 :
Research and Pitch Your Plan
In this module, you will learn two key segments of showcasing, statistical surveying and pitching your advertising arrangement, and how both of these features of promoting have been molded by advanced channels.
Perusing · Module 3 Overview
Perusing · Module 3 Readings
Video · 3-1.1 Lesson Objectives
Video · 3-1.2 Market Research Overview
Video · 3-1.3 Key Concepts in Market Research
Video · 3-1.4 Online Research Methodologies
Video · 3-1.5 Other Avenues for Online Research
Video · 3-1.6 What We've Learned
Hone Quiz · Lesson 3-1 Practice Quiz
Video · 3-2.1 Lesson Objectives
Video · 3-2.2 Developing and Executing the Digital Plan
Video · 3-2.3 What We've Learned
Hone Quiz · Lesson 3-2 Practice Quiz
Video · Module 3 Review
Peer Review · Module 3 Peer Assessment
Test · Module 3 Quiz
WEEK 4 :
Looking Forward in the Digital Space
You will take in the present best in class in the computerized scene, and in addition slants that will influence the scene's future by investigating new innovations, their rate of reception, and how this influences today's advertisers and the brands that they speak to.
Perusing · Module 4 Overview
Perusing · Module 4 Readings
Video · 4-1.1 Lesson Objectives
Video · 4-1.2 What's Ahead for the Future?
Video · 4-1.3 New Technologies
Video · 4-1.4 Mergers and Acquisitions in the Digital Space
Video · 4-1.5 Changes in Media Platform and Business Models
Video · 4-1.6 What We've Learned
Rehearse Quiz · Lesson 4-1 Practice Quiz
Video · 4-2.1 Lesson Objectives
Video · 4-2.2 Pulling It All Together
Video · 4-2.3 What We've Learned
Rehearse Quiz · Lesson 4-2 Practice Quiz
Video · Module 4 Review
Peer Review · Module 4 Peer Assessment
Test · Module 4 Quiz .
COURSE - 5 :
Computerized Marketing Channels: Planning :
About the Course
Take in the part of computerized diverts in an incorporated promoting effort and why you require an advanced methodology. Cooperate with the substance and get notification from industry specialists welcomed to join the course.
This course is a piece of the iMBA offered by the University of Illinois, an adaptable, completely licensed online MBA at an extraordinarily aggressive cost. For more data, please observe the Resource page in this course and onlinemba.illinois.edu.
WEEK 1 :
Course Overview and Optimizing Your Digital Assets
In this module, you will take in the prescribed procedures for effective internet copywriting and SEO, how particular pursuit can influence your rankings, and how to arrange, set up, and run your own hunt crusade.
Video · Welcome to Digital Marketing Channels: Planning
Perusing · Syllabus
Perusing · About the Discussion Forums
Perusing · Glossary
Perusing · Brand Descriptions
Perusing · About the Rubric for Peer Assessment
Perusing · Social Media
Perusing · Getting to Know Your Classmates
Rehearse Quiz · Orientation Quiz
Perusing · Module 1 Overview
Perusing · Module 1 Readings
Video · 1-1.1 Lesson Objectives
Video · 1-1.2 Understanding UX Design
Video · 1-1.3 Core Principles of UX Design
Video · 1-1.4 Mobile UX
Video · 1-1.5 Design Steps
Video · 1-1.6 Web Design and Development
Video · 1-1.7 Writing for Digital
Video · 1-1.8 What We've Learned
Rehearse Quiz · Lesson 1-1 Practice Quiz
Video · 1-2.1 Lesson Objectives
Video · 1-2.2 Overview of SEO
Video · 1-2.3 SEO Nuts and Bolts
Video · 1-2.4 SEM Overview
Video · 1-2.5 What We've Learned
Rehearse Quiz · Lesson 1-2 Practice Quiz
Video · Module 1 Review
Peer Review · Module 1 Peer Assessment
Test · Module 1 Quiz
WEEK 2 :
On the web and Video Marketing
In this module, you will figure out how and where to put your web based publicizing, the way toward creating effective online recordings, and paid, earned, and possessed strategies for advancing on the web video.
Perusing · Module 2 Overview
Perusing · Module 2 Readings
Video · 2-1.1 Lesson Objectives
Video · 2-1.2 Online Advertising Overview
Video · 2-1.3 Types of Display Advertising
Video · 2-1.4 Buying Online Advertising
Video · 2-1.5 How to Run An Online Ad Campaign
Video · 2-1.6 What We've Learned
Hone Quiz · Lesson 2-1 Practice Quiz
Video · 2-2.1 Lesson Objectives
Video · 2-2.2 Video Production
Video · 2-2.3 Promoting Your Video
Video · 2-2.4 Advantages, Challenges, and Summary
Video · 2-2.5 What We've Learned
Hone Quiz · Lesson 2-2 Practice Quiz
Video · Module 2 Review
Peer Review · Module 2 Peer Assessment
Test · Module 2 Quiz
WEEK 3 :
Social and Email Marketing
In this module, you will take in the most ideal approaches to connect with groups of onlookers on social channels, online networking system creation and execution, how to arrange and execute an email crusade, and the viable battle estimation.
Perusing · Module 3 Overview
Perusing · Module 3 Readings
Video · 3-1.1 Lesson Objectives
Video · 3-1.2 Introduction to Social Media
Video · 3-1.3 Social Media Channels
Video · 3-1.4 Tracking and Analyzing the Social Campaigns
Video · 3-1.5 Using Social Media to Solve Business Problems
Video · 3-1.6 Creating A Social Media Strategy
Video · 3-1.7 Documents and Processes
Video · 3-1.8 What We've Learned
Rehearse Quiz · Lesson 3-1 Practice Quiz
Video · 3-2.1 Lesson Objectives
Video · 3-2.2 Email Strategy and Planning
Video · 3-2.3 Email Marketing, Step-By-Step
Video · 3-2.4 Advantages and Challenges
Video · 3-2.5 What We've Learned
Rehearse Quiz · Lesson 3-2 Practice Quiz
Video · Module 3 Review
Peer Review · Module 3 Peer Assessment
Test · Module 3 Quiz
WEEK 4 :
Assembling It All for Your Digital Plan
In this module, you will take in an assortment of versatile informing channels and applications, the part that portable plays in a coordinated promoting technique, how to track portable movement, how to improve your advanced arrangement, and the accepted procedures in computerized.
Perusing · Module 4 Overview
Perusing · Module 4 Readings
Video · 4-1.1 Lesson Objectives
Video · 4-1.2 Introduction to Mobile
Video · 4-1.3 Mobile Messaging Channels
Video · 4-1.4 Mobile Commerce
Video · 4-1.5 Wrapping up Mobile
Video · 4-1.6 What We've Learned
Rehearse Quiz · Lesson 4-1 Practice Quiz
Video · 4-2.1 Lesson Objectives
Video · 4-2.2 Integrated Digital Marketing
Video · 4-2.3 Optimizing Your Plan
Video · 4-2.4 Best Practices
Video · 4-2.5 What We've Learned
Hone Quiz · Lesson 4-2 Practice Quiz
Video · Module 4 Review
Peer Review · Module 4 Peer Assessment
Test · Module 4 Quiz .
COURSE - 6 :
Advanced Marketing Capstone :
About the Capstone Project
The Capstone is the finishing venture in the Digital Marketing Specialization. The corporate accomplice for the specialization is W.W. Grainger(http://www.grainger.com/) . They are the biggest provider of Maintenance, Repair and Operations (MRO) items. A huge number of organizations and foundations overall depend on Grainger for pumps, engines, hand devices, janitorial supplies, clasp and considerably more. In 2014, they had offers of US Dollar 9.96 Billion, and web based business represents around 35-40% of offers. They are the Number 13 retailer in wording on web based business deals in the Top 500 rundown for US and Canada.
You will take a shot at an issue determined by the Digital Marketing group at Grainger, to build up a channel technique to expand offers of Bosch power apparatuses on Grainger.com.
You will have the chance to consolidate the apparatuses and systems got through every one of the courses in this specialization (Marketing in a Digital World, Digital Analytics for Marketing Professionals, and Digital Marketing Channels) and apply them to a genuine business issue. The Capstone venture will be a month and a half long. You should take the Capstone extend class in the wake of taking the various courses in this Specialization.
This course is a piece of the iMBA offered by the University of Illinois, an adaptable, completely certify online MBA at a unimaginably focused cost. For more data, please observe the Resource page in this course and onlinemba.illinois.edu.
WEEK 1 :
Course Overview and Module 1 Client/Brand Analysis
In this module, you will get a diagram of the Captone, find out about the customer and the issue explanation, and become more acquainted with your companions. You will likewise begin look into the customer and the brand before you deal with your battle.
Video · Introduction to the Capstone
Video · Weekly Deliverables
Perusing · Syllabus
Perusing · About the Discussion Forums
Perusing · Social Media
Perusing · Getting to Know Your Classmates
Perusing · About the Client
Perusing · Problem Statement
Perusing · Glossary
Perusing · Hangouts with the Client
Video · Meet and Greet: Faculty and Client meetup
Video · Hangout 1 - Elizabeth Distel-Grainger
Video · Hangout 2-Bosch and Kevin Hartman
Video · Hangout 3-Beth Distel and Victoria Jurkowski - Grainger
Video · Hangout 4-Capstone2 Top5 Review
Perusing · Module 1 Overview
Video · Know the Client: Grainger
Video · Campaign Management at Grainger
Video · Display Advertising at Grainger
Perusing · Rubric for Module 1 Peer Assessment
Peer Review · Peer Assessment: Module 1 Client/Brand Analysis
WEEK 2 :
Module 2 The Consumer Decision Journey
In this module, you will finish the PLAN part of the Marketing Analytics Process. You will outline the Consumer Decision Journey for the situations depicted in the Problem Statement and distinguish key destinations, the inquiries to be replied, and plan out your information accumulation.
Perusing · Module 2 Overview
Perusing · Rubric for Module 2 Peer Assessment
Peer Review · Peer Assessment: Module 2 Consumer Decision Journey
WEEK 3 :
Module 3 Collect and Analyze Data
In this module, you will proceed with the Plan, Collect, Analyze, Report system you learned in the Marketing Analytics courses to set up the establishment for your promoting effort.
Perusing · Module 3 Overview
Perusing · Rubric for Module 3 Peer Assessment
Peer Review · Peer Assessment: Module 3 Collect and Analyze Data
WEEK 4 :
Module 4 The Channel and Content Strategy
In this module, you will distinguish and depict the promoting system and computerized channels to be utilized for the crusade.
Perusing · Module 4 Overview
Perusing · Rubric for Module 4 Peer Assessment
Peer Review · Peer Assessment: Module 4 Channel and Content Strategy
WEEK 5 :
Module 5 Test and Control Plan
In this module, you will show an arrangement to check and measure the proposals created in the computerized promoting system
Perusing · Module 5 Overview
Perusing · Rubric for Module 5 Peer Assessment
Peer Review · Peer Assessment: Module 5 Test and Control Plan
WEEK 6 :
Module 6 Final Digital Marketing Plan Submission
In this module, you will unite the past module entries in a last report
Perusing · Module 6 Overview
Other · Reflect on the Digital Marketing Journey
Perusing · Rubric for Module 6 Peer Assessment
Peer Review · Peer Assessment: Module 6 Final Digital Marketing Plan Submission .
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